July 2008
3 posts
Copy Thoughts...
“S” mentioned something to me. Headlines should dictate the copy subject. This makes sense. She showed me how every line of the body copy in fact could be related to the subject of the headline. Its thesis, if you will.
I can see how this is a good thing, and how it coninues to drive the point home. A reverse hammer affect, in a way. Several tiny taps, positioning the nail. WHAM, the...
2 tags
It's not Amsterdam, dummy.
It’s the Netherlands. It’s like, totally this whole country that surrounds Amsterdam. For real. And while the clichés about abundant pot, whores, and being allowed to get help killing yourself are true, there are many more clichés you might not know about: like windmills and Heineken. Welcome to UNDUMB #2. Today we are talking about the Netherlands. When you’re done getting...